Last week, we participated as an exhibitor at the Global Berry Congress 2020, which was held online this year. The event provided an opportunity for the players of the international soft fruit industry to connect and participate in various presentations where we could get lots of important information about the industry.

With three parallel tracks, Global Berry Congress Live programme offered a unique and unrivalled experience for those who want to learn more about the international soft fruit business. The programme itself encompassed market updates, strategic insight, new products, supply chain innovation and analysis of major trends affecting the berry category. Global Berry Congress brought us a high-quality line-up of respected industry professionals, all of whom are ready to share their knowledge and experience.

It is extremely important for us to be present in the berry industry as well, as our products are ideal for growing strawberries, among other things. From the soft fruit business we work with renowned institutes such as the Soft Fruit Technology Group at University of Reading.